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Akane Skincare is a Paris based cosmetic brand that provides natural and healthy skincare products made in France. Thriving to emerge on a scattered market, Akane needed to create awareness around its values.
To accomplish this goal, we wrote, produced and directed the first Akane Brand film. A tribute to the « Akane » woman. A free spirited natural beauty, a city girl with a lot of imagination and a true connection to nature.
One day in Paris / Half a day in Portugal.
Our challenge was to shoot a cinematographic short movie with an emotional story and a lot of different locations in only 1 day in Paris. So we put together an ambitious production plan thanks to our solid and experimented talents ! We then flew back to Portugal in order to reach incredible natural spots and got all the shots in half a day.
We wanted the film to be unique, so like we usually do, we composed in-house an original soundtrack for the brand. Bringing the Parisian vibe with a mix of vintage melody inspirations from the 70s and a modern electronic production from our beloved Mojo composer Felix.
We wanted to create a solid and interesting story around the film to entertain the brand audience on several weeks and maximize the impact of the campaign. We brought our photographer on set in order to generate as much additional content as possible and help the brand create a complete teasing campaign. We then created and delivered all social media assets such as Instagram stories, covers & albums and we produced a specific teaser to be promoted on the brand’s touchpoints.
We created a specific landing page to bring the audience closer to the brand, tell them more about the movie, what happened « behind the scenes », and explain more about the products. Aiming at a first purchase on the e-shop.
Hugo LAI, Jeremy TWEEDT
Felix Paul SCHMID
Style & Decoration
Original soundtrack //
Felix Paul SCHMID