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For the launch of Allo Dons, an innovative fundraising platform dedicated to non profit. We had the pleasure to create from scratch the identity of the brand and design the entire interface of the platform.
Allo Dons runs standard fundraising programs but also 48H boost fundraising campaigns during which the donations are doubled by a Great Donator allowing charities to raise twice as much than with standard donation programs.
Allo Dons is a positive and uplifting brand. The bright orange gradient, the dynamic logo and the friendly characters were designed to further emphasize the values of the brand.
The platform was designed to be both educational and very simple to use.
The use of white space and colorful CTAs and icons, make the overall look and feel of the platform clean and trustworthy for the user.
The platform allows users to choose a cause and donate to an association.
Associations have the ability to create their own branded page with a description of their project, a live display of the amount raised and the names of the donators.
Art direction //