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For the Grand Opening of the first Leo et Violette store in Paris, a high end leather good company. We brainstormed with Leo the CEO and Founder of the brand to come up with witty print concept for the event. Since the opening of the store was a first big milestone in the history of this online brand, we decided to go old school and create a limited edition News Paper for the occasion. We improvised ourselves as Journalists and turned this event into « Real News ». The newspaper was printed by the Newspaper Club and distributed at the entrance of the store offering the customers playful content about the products and the brand itself.
Art Direction & Print //